23andMe returns as nonprofit with a 100 million-user target
Bloomberg reports the DNA-testing brand is returning as a nonprofit with a much bigger scale ambition.
By Ryan Merket · Published
Primary source: Bloomberg Technology
Why it matters
23andMe's nonprofit turn tests whether a founder can rebuild trust in consumer genetics after bankruptcy, where the key asset is not a kit but users' willingness to share DNA data.
Bloomberg Technology reported that 23andMe is returning as a nonprofit with a goal of reaching 100 million users.
The move appears aimed at resetting the trust equation around one of consumer genetics' better-known names. Wikipedia currently describes 23andMe Research Institute as a Palo Alto-based nonprofit public benefit company in personal genomics and biotechnology.…