Bryant Chou's Ploy raises $27M to make websites operate themselves

The former Webflow CTO is launching Ploy with a $27M seed; YC lists the startup with a 14-person team.

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Primary source: X

Why it matters

Ploy is a test of whether AI agents can move beyond page generation into the operational layer of marketing, where sites, CRM data, ads and SEO work are tied together.

An exploded-view diagram illustrating the autonomous assembly and management of website components (Exploded-view technical diagram)

Bryant Chou (@bryantchou), the former Webflow CTO and co-founder, has raised $27 million in seed funding for Ploy, an AI marketing platform built to keep company websites changing after launch.

Bryant Chou's launch post on X…

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