BUBBA launches SCORETRACKER LIVE to sell tournament software through fishing gear
The American Outdoor Brands unit is taking MLF's real-time scoring system to local tournaments through its app and connected scales.
By Ryan Merket · Published
Primary source: PR Newswire
Why it matters
BUBBA is using software to make its connected scales harder to swap out, a play that could turn local fishing tournaments into a distribution channel for hardware and subscriptions.
BUBBA and Major League Fishing announced on July 13th that they are opening SCORETRACKER LIVE to consumers through the BUBBA app, turning the live-scoring system used in MLF events into a product for tournament organizers, anglers, and fans outside the…