Klaviyo acquires Agency's AI technology and names Elias Torres product chief
The Drift co-founder will run Composer and Customer Agent after the Q3 deal closes, reuniting with Klaviyo co-founder Andrew Bialecki.
By Ryan Merket · Published
Primary source: Klaviyo
Why it matters
Klaviyo is pairing Agency's agent technology with its consumer data and distribution, while putting a repeat founder in charge of the products carrying its AI strategy.
Klaviyo agreed on August 5th to acquire Agency's team, software and intellectual property, bringing founder Elias Torres (@eliast) into the public software company as chief product officer.…
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