Laws of Motion shuts down its apparel brand to sell sizing AI to retailers
Founder Carly Bigi is ending the DTC label she used as a data lab and putting the company behind a B2B fit recommendation platform.
By Ryan Merket · Published
Primary source: PR Newswire
Why it matters
Laws of Motion is a clean example of a founder turning a DTC brand into infrastructure. The opportunity is larger than apparel sales, but the company now has to prove its fit data changes retailer economics at scale.
Carly Bigi is shutting down the consumer apparel brand she used as a seven-year test bed and moving Laws of Motion entirely into B2B sizing software.…