Promptwatch raises EUR6M to automate AI search optimization
The Amsterdam company is using the seed round to expand into New York as brands try to understand why AI chatbots recommend them.
By Ryan Merket · Published
Primary source: Tech.eu
Why it matters
Promptwatch's seed round shows how fast GEO is moving from a measurement category into execution software, where the budget depends on proving AI visibility can produce revenue.
Gijs de Groot and Klaas Foppen raised EUR6 million in seed funding for Promptwatch, the Amsterdam company they founded in 2025 to help marketers see, and increasingly alter, how AI answer engines describe their brands.…