Sony opens U.S. pre-orders for its wearable cooling device

The REON POCKET PRO Plus costs $259.99 in the U.S., with Sony estimating late-July delivery for the neck-worn thermal gadget.

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Primary source: Forbes

Why it matters

Sony is testing whether climate discomfort can become a premium personal electronics category, with cooling sold as a wearable accessory rather than a building system.

Illustration of the Sony REON POCKET PRO Plus wearable cooling device shown on its neckband with blue highlights suggesting chilled airflow.

It might be because I'm in Austin, Texas right now and the heat index is 105, but summer has arrived. So when I saw this new neckworn AC from Sony I had to pause.

Sony has opened U.S. pre-orders for the REON POCKET PRO Plus Sensing Kit, putting a $259.99 price on its neck-worn cooling and heating device and listing estimated delivery for July 27th-28th.…

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