Ursa Ag finds demand for a new tractor farmers can fix themselves
Doug Wilson says more than 1,000 farmers from about 30 countries contacted Ursa Ag after its low-tech tractor hit farm-show circles.
By Ryan Merket · Published
Primary source: 404 Media
Why it matters
Ursa Ag's early traction suggests right-to-repair is becoming a buying criterion, not just a policy fight, in markets where downtime has real economic costs.
Doug Wilson and Alberta-based Ursa Ag are seeing a rush of interest for a new, repairable, low-tech tractor, with Wilson telling 404 Media that more than 1,000 farmers from roughly 30 countries contacted Ursa Ag after a Canadian farm show and coverage by Farms.com.…