X Money starts rolling out to Premium+ users
Benji Taylor's in-app preview puts X's payments push behind the $40-a-month tier as Musk tests finance inside the feed.
By Ryan Merket · Published
Primary source: X
Why it matters
X Money is the first serious test of whether X can convert paid social users into payments users, a harder problem than adding another subscription perk.
Elon Musk's X began rolling out X Money to a subset of Premium+ users on June 25th, according to a post from Benji Taylor (@benjitaylor), the X design lead who shared an in-app welcome preview for the payments product.
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