Andrew Shell launches I Heart RSS, a badge-based directory for personal feeds
The Madison engineer is using reciprocal links and a shared OPML file to make independent blogs easier to find and follow.
By Ryan Merket · Published
Primary source: Andrew Shell's Weblog
Why it matters
I Heart RSS gives independent publishers a lightweight distribution mechanism they control, while testing whether reciprocal links can rebuild discovery without an algorithmic feed.

Andrew Shell launched I Heart RSS on July 30th, turning a small homepage badge into an admission ticket for a public directory and a shared subscription list of independent websites.
Shell, a Madison, Wisconsin-based software engineer, described the project in the launch post as a directory for people who love RSS. By August 1st, its membership page listed 24 sites.…
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