Aonic opens a waitlist for its $149-a-year, at-cost supplement club

The San Francisco wellness startup was co-founded by fitness coach Senada Greca, Kim Kardashian's personal trainer, and entrepreneur Max Meier. Founding members pay $49 for the first year; Aonic has not announced a funding round.

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Primary source: aoniclife.com

Why it matters

Aonic's offer ties access to its claimed at-cost product pricing to a recurring membership. The $149 renewal price and the company's savings claims are central to whether members see value, while shipping fees can apply below the $50 free-shipping threshold.

An unbranded jar of capsules sits beside fitness enthusiasts on a foggy coastal trail, illustrating Aonic’s supplement club.

San Francisco wellness startup Aonic, co-founded by fitness coach Senada Greca, Kim Kardashian's personal trainer, and entrepreneur Max Meier, is asking supplement shoppers to pay an annual membership fee for products the company says it sells at cost.…

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