Axel joins ScaleUp House with a $199 pitch: let AI haggle with dealers
Roy Horowitz's five-person startup joins a 23-company cohort while testing whether buyer-side car negotiation can work at one-fifth of human concierge fees.
By RuntimeWire Staff · Published
Primary source: CTech
Why it matters
Axel is testing whether AI can turn buyer representation from a $1,000 concierge service into a mass-market product without taking money from dealerships.
Roy Horowitz's Axel was named to ScaleUp House's inaugural cohort on September 17th, carrying a simple pitch into the U.S. car market: tell its AI what vehicle you want, then let Axel deal with the dealership for $199.…
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