Baba raises $40M Series A to scale Medicare care advocacy
FirstMark led the round, joined by CVS Health Ventures and others, as Baba says it has served fewer than 1% of Medicare's roughly 70 million members.
By Ryan Merket · Published
Primary source: X · @_ConnorSweeney
Why it matters
Baba is using a $40 million round to scale a human-led care service with AI support while pursuing outcome-based Medicare payments. Its ability to expand depends on proving that reimbursement and workflow automation can support more patients without losing the advocate follow-through at the center of the product.
Connor Sweeney (@_ConnorSweeney) said on October 20th that Baba, the New York Medicare care-navigation startup he founded, raised a $40 million Series A. FirstMark Capital led, with CVS Health Ventures and Valtruis joining returning investors General Catalyst, Genius Ventures and Ground Up Ventures, according to Baba's announcement.…
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