Brahma AI raises $150M to sell Hollywood's content tools to enterprises

Why it matters

Narasimhan is using a $150M raise to sell an integrated content workflow, not a standalone AI model. Multiples has backed that strategy; the announced deal offers no revenue or valuation figure by which to judge it.

Prabhu Narasimhan has raised $150 million for Brahma AI, the audiovisual-content platform he assembled from media-management and visual-effects technology. The September 23rd announcement says Multiples Alternate Asset Management invested $100 million through a preferred-share financing. Brahma AI describes a further $100 million of investor interest separately; that expression of interest is not part of the announced $150 million raise.

Narasimhan came to the business through deals as much as technology. An SEC filing describes his earlier work as an international law-firm partner, an investor and Aurora Acquisition Corp.'s chief investment officer. He also served on the board of Prime Focus. His bet at Brahma AI is that software built to manage large media libraries and tools developed for demanding film productions can be sold together to enterprises making audiovisual content at scale.

That makes the funding a test of integration and distribution. Narasimhan is trying to turn technologies with different histories into one platform that customers can use to find footage, make new material, localize it and control how it is distributed. Multiples' investment will fund research and development, global sales and a larger Silicon Valley presence, according to Brahma AI.

A platform assembled from existing businesses

The product's history explains why Brahma AI can pitch more than a video-generation demo. In July 2024, DNEG Group said it had acquired Prime Focus Technologies, including its CLEAR media-workflow and CLEAR AI software. Brahma AI later announced the acquisition of Metaphysic, whose technology works on synthetic likenesses and performances. A November 2025 company account said the technologies and teams had been integrated. The sequence gives Narasimhan an established media-software base and a visual-AI capability; it does not, by itself, establish how much revenue the combined offering produces.

Co-founder and CTO Jo Plaete supplies the production pedigree. Before Brahma AI, he worked at Industrial Light & Magic, MPC and Metaphysic. Plaete says he supervised neural-performance work for Here, including digital age transformations of Tom Hanks and Robin Wright. The Television Academy's 2026 recipients list names Metaphysic (Brahma AI) alongside Disney Research, Rising Sun Pictures and Digital Domain for AI-based face replacement and performance-preserving post-production transformation. That recognition supports the film-production credentials behind Brahma AI's pitch, though it is not a measure of enterprise adoption.

Brahma AI divides its offering into Core, for ingesting, searching and managing audiovisual assets, and Studio, for making and localizing content. Its product site names ATMAN for digital humans and VAANI for multilingual voice. Narasimhan said in the funding announcement that interactive digital humans are close to launch and that he wants the platform to remain model-agnostic. The first is a product plan, not a shipped capability established by the financing; the second would let Brahma AI sell the workflow around AI models rather than depend on any one model provider.

Brahma AI says Warner Bros., the NBA and Mayo Clinic are anchor customers, and names Google, Hakuhodo and DNEG as distribution partners. Those labels do not establish contract values or how widely each organization uses Brahma AI. There is independent evidence for at least one relationship: Google Cloud described Brahma AI among the companies it works with on AI for media and entertainment. Brahma AI's site also reports more than 100 million assets managed across deployments and 100 petabytes of archives powered. Those are company-reported operating measures, not a count of paying customers or a revenue figure.

What Multiples is backing

Multiples founder Renuka Ramnath framed the investment around a belief that enterprises increasingly need to manage and produce content. The competitive pressure is concrete. TwelveLabs said in July that it raised $100 million to make video archives searchable and usable by AI systems. Brahma AI is pursuing that archive opportunity while also selling creation, localization and digital-human tools. The breadth may help it win larger workflows; it also gives Narasimhan and Plaete more products to integrate, maintain and sell.

The financing announcement identifies Multiples' $100 million contribution, but does not name the source of the other $50 million in the $150 million round or give Brahma AI a valuation. It names Cantor Fitzgerald as sole placement agent. DNEG founder Namit Malhotra describes himself, United Al Saqer Group and Thor Bjorgolfsson as backers of Brahma AI, without specifying whether they participated in this financing. Those distinctions matter when a round is being presented alongside another $100 million of interest: the announced raise is $150 million, and the business case rests on whether Brahma AI can turn its assembled technology and named relationships into repeatable enterprise sales.