Death Clock founder scrapped four years of code after Most Days stalled
Brent Franson says he shut down the mental-health app in late 2024 and made a clean break; the pivot followed a 2019 acquisition of his earlier company by WeWork.
By RuntimeWire Staff · Published
Primary source: Business Insider
Why it matters
Franson's pivot puts a practical founder question in sharp relief: when customers like a product but the cost of reaching them defeats the business, another iteration may prolong the problem. Death Clock now has to prove that its attention-grabbing positioning can convert into durable use and that users trust its health guidance.
Brent Franson says he shut down the mental-health app in late 2024 and made a clean break; the pivot followed a 2019 acquisition of his earlier company by WeWork.
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