Investors are bidding up Emulate's round before it has a product

Bloomberg says investors are entering Emulate's round at rising prices. The three-month-old DeepMind alumni startup has no public product or website.

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Primary source: Bloomberg Technology

Why it matters

Emulate's reported financing shows how investor competition can put a rising price on a research team's reputation before a startup has public product evidence. The round's final terms will determine whether that demand becomes a completed deal.

Investors hold blank bid cards outside an empty glass-fronted startup space bearing the Emulate logo.

Jack Parker-Holder, Matthew McGill, and Philip Ball are at the center of a financing contest that is pricing their AI startup, Emulate, into the billions before it has a public product.…

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