Enrich Labs launches a tracker for whether shopping agents pick your brand
Enrich Labs launched Agent Conversion Optimization on November 4th, tracking Muse, Instinct and Dots daily from $199 a month, capped at 100 initial customers.
By Ryan Merket · Published
Primary source: x.com
Why it matters
Brands have spent two years optimizing to be mentioned by AI answers. Shopping agents that shortlist a product and attempt checkout move the decision earlier and out of site analytics, so the measurable contest is now recommendation share per agent plus a checkout an agent can actually finish.
Seijin Jung (@SeijinJung), co-founder and CEO of Enrich Labs, introduced Agent Conversion Optimization on November 4th, 2026, a product that tracks whether personal shopping agents recommend an e-commerce brand and whether those agents can get through its checkout.
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