Ford promises never to sell your driving data to brokers
Kristin Jones, Ford's chief privacy officer since 2024, is putting a no-broker-sale pledge in public before a more connected EV lineup arrives.
By RuntimeWire Staff · Published
Primary source: Hacker News
Why it matters
Ford says it uses connected vehicle data such as diagnostics, driving characteristics and location, and its announcement now pledges never to sell data about how customers drive to data brokers. GM's $220 million settlement over alleged sales of driving and location data to brokers provides a backdrop for Ford's pledge, which gives customers a standard to hold the company to.
Kristin Jones has spent most of her time at Ford working on a problem the automaker helped create for itself: drivers do not understand what their connected cars collect, and Ford has not explained it well enough. On November 2nd, Ford turned that work into a public commitment. Ford announced the Privacy Promise, pledging that customer vehicle data is safe with Ford and that customers control what they share.…
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