Google tests AI Mode ads using context from connected Gmail and Photos

The test follows a policy change on October 16th; Google says ad signals may come from summaries and inferences, not directly from inboxes or photo libraries.

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Primary source: The Verge

Why it matters

Google is expanding Personal Intelligence to users in nearly 200 countries and territories while testing AI Mode ads that may use summaries and inferences from connected apps.

Now Google says it might use your Gmail and Google Photos data to target ads — Google has updated its privacy policy in a way that could mean you'll start seeing targeted ads based on your personal data if you're using personalized AI…

Google has begun testing ads in AI Mode for people who connect apps such as Gmail and Google Photos to Search, bringing advertising into a feature Google had said would show no ads to users who connected apps, while also anticipating that ads might eventually reach them. The Verge reported the policy change on October 23rd, a week after the revised language took effect on October 16th.…

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