IAB Tech Lab proposes OpenProposal to automate the ad-buying RFP slog
OpenProposal connects buyer briefs, seller proposals and buy commitments, with public comment open through October 22nd.
By RuntimeWire Staff · Published
Primary source: PR Newswire
Why it matters
OpenProposal could remove a manual bottleneck from media buying, but its value depends on adoption as overlapping agentic advertising standards compete for buyers and publishers.
IAB Tech Lab CEO Anthony Katsur (@anthonykatsur) released AAMP 3.0 on September 22nd, adding a proposed standard for the awkward stretch of media buying between an advertiser's brief and the moment someone commits money.…