Jon Miller launches Phave to make marketing automation reason through buying groups
The Marketo co-founder says Phave replaces rule-built campaigns with individualized sequences; the platform reached general availability in August and starts at $36,000 a year.
By RuntimeWire Staff · Published
Primary source: PR Newswire
Why it matters
Miller is challenging the lead-based, rule-driven system he helped popularize. Phave's case depends on proving that AI can coordinate campaigns across buying groups while preserving the controls enterprise marketers need.
Jon Miller, the co-founder of Marketo who helped popularize the MQL-driven marketing playbook, launched Phave on September 23rd, according to Phave's launch announcement, with a product built around a critique of that system: B2B marketing software still asks specialists to write rules for journeys…
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