Kacey Musgraves puts Meta Quest viewers inside a Texas honky-tonk
The VR180 production moves viewers from stage to guitar circle to rodeo, making the headset part of the concert rather than another screen.
By RuntimeWire Staff · Published
Primary source: Meta Newsroom
Why it matters
Meta is testing whether artist-controlled exclusives can lift Quest usage while lower headset sales and a $4.619B quarterly Reality Labs loss keep the pressure on.

Kacey Musgraves (@KaceyMusgraves) released a made-for-VR concert on Meta Quest on September 3rd, turning a performance at Billy Bob's Texas into a tour through the Fort Worth honky-tonk that puts headset viewers onstage, inside a guitar circle and beside the rodeo.…
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