Katie Zacharia promoted Shakeology through Beachbody's former MLM network

BODi confirmed she was one of 300,000 independent distributors in 2013; the company ended its multilevel marketing program in 2025.

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Primary source: WIRED

Why it matters

The disclosure adds a verified detail to the new press secretary's professional history while clarifying that her role was as an independent seller, not a Beachbody employee. BODi has since replaced its multilevel network with a single-level affiliate program.

A woman welcomes participants at a community workout beneath a BODi banner, evoking Katie Zacharia’s past Beachbody affiliate marketing.

White House press secretary Katie Zacharia promoted Shakeology as an independent Beachbody distributor after returning from China in 2013, according to WIRED's account. She told the magazine she left the arrangement after becoming concerned about the shake's vitamin A content during pregnancy, and called Beachbody's former multilevel-marketing operation "sort of a pyramid scheme."…

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