Malachyte raises $10M to bring Spotify-style user vectors to commerce
Bessemer and Gradient co-led the round backing Sidd Motwani, Ian Anderson and Shivaditya Sinha's push to personalize stores from a shopper's first session.
By Ryan Merket · Published
Primary source: PR Newswire
Why it matters
Malachyte is turning research its founders helped productionize at Spotify into retail infrastructure. The seed round will test whether that architecture can deliver repeatable revenue gains beyond a few early customers.
Malachyte, founded by Sidd Motwani, Ian Anderson and Shivaditya Sinha, raised a $10 million seed round to sell real-time behavioral modeling to online retailers.…
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