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Marco Arment launches Unforgetful, a persistent-reminder layer for Apple Reminders

The Instapaper and Overcast creator built a $19.99-a-year Apple Reminders client around persistent alerts and forgiving snooze controls.

By RuntimeWire Staff · Published Aug 14th, 2026, 12:06pm CT

Illustration of an annotated technical draft with ruler marks and handwritten notes labeled "Unforgetful" and "Apple Reminders" for Marco Arment's reminder app.

The Instapaper and Overcast creator built a $19.99-a-year Apple Reminders client around persistent alerts and forgiving snooze controls.

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