Marklo Raises $5M, Says 45% of 100-Plus Brands Use Product Weekly
The Shopify-focused startup has opened a free tier and Pro trial after a restricted pilot, founder and CEO Jessica Herrin told RuntimeWire.
By Morgan Laning · Published
Why it matters
Marklo combines campaign planning and analytics for Shopify merchants. Its public beta opens access beyond a restricted pilot, while the CEO’s reported weekly use offers an engagement measure beyond installation counts.
Marklo announced a $5 million seed round and opened a public beta for its Shopify-focused marketing platform on Oct. 14th, saying the round was led by Forerunner with participation from Freestyle Capital.
Merchants can build a marketing calendar, prepare cross-channel campaign drafts and send them through team review before launch, according to Marklo’s Shopify App Store and Klaviyo marketplace listings, which also describe analytics features.…