Meta turns Doja Cat's tour into a 12-minute smart-glasses film
Directed by Quinn Whitney Wilson, the short premieres October 23rd as Meta pairs a wearable-camera showcase with a Los Angeles retail event.
By RuntimeWire Staff · Published
Primary source: Meta Newsroom
Why it matters
Meta is using a celebrity's point-of-view film to make hands-free camera capture tangible, then linking the viewing experience to in-person product demos. The campaign also raises privacy questions about wearable cameras.
Meta is turning Doja Cat's tour into a product demonstration: a 12-minute documentary filmed through Ray-Ban Meta glasses, due to premiere on Doja Cat's YouTube channel on October 23rd. The film uses the artist's point of view to sell a camera worn on the face, and Meta will bring the glasses to a Los Angeles store for fans to try.…