Meta says Muse will make money by taking a cut of transactions
At Connect, Mark Zuckerberg also described new Mac control for the agent, extending a product that already works across files and native apps.
By Ryan Merket · Published
Primary source: ChatGPT shared conversation
Why it matters
Meta is tying Muse's economics to transactions the agent helps complete, a model that depends on retailer access and user trust as the agent gains permission to act across Mac apps.

At Meta Connect on September 23rd, Mark Zuckerberg (@finkd) said Meta expects Muse to earn money by taking a small fee from transactions its personal AI agent helps complete. The plan makes shopping and other paid actions part of the product's business model, rather than treating Muse solely as a chatbot or a subscription. In the same keynote excerpt, Zuckerberg said Muse was adding the ability, with user permission, to operate any app on a Mac.…
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