OpenAI lets businesses claim their ChatGPT listing and build their own agent
OpenAI's Business Hub lets verified companies update listings, add product feeds and launch a labeled agent, starting with U.S. ecommerce and online services.
By Ryan Merket · Published
Primary source: X · @OpenAI
Why it matters
Businesses have been buying third-party tools to guess how ChatGPT describes them. OpenAI now sells the source data itself, plus a free agent that can be sponsored as an ad destination, which ties brand visibility in AI answers directly to OpenAI's monetization stack.
OpenAI put Businesses in ChatGPT into beta on November 10th, 2026, letting companies claim a profile in Business Hub, correct the information ChatGPT uses about them, and see aggregated data on how often they are mentioned. OpenAI announced the launch in a thread on X and in its Introducing Businesses in ChatGPT post, which frames the audience as the 1.2 billion people OpenAI says use ChatGPT each week.
https://x.com/openai/status/2120216592395174382?a=yKM2NMLQBIbwE64Y1yE&s=46…
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