OpenAI looks to roll out Pro Max plan which would put a price on longer ChatGPT tasks

Why it matters

A possible Pro Max tier suggests OpenAI may package long-running ChatGPT work as a higher-priced subscription, but the report gives no price or feature details and OpenAI's published plan list does not include it.

TestingCatalog (@testingcatalog) reported on Thursday, September 24th, that OpenAI is developing a ChatGPT subscription called Pro Max, describing it as part of the company's exploration of ways to support long-running tasks. The report does not establish that OpenAI will launch the plan, or specify its price, limits or features.

OpenAI's published ChatGPT pricing page currently lists Free, Go, Plus, Pro, Business and Enterprise plans, with no Pro Max tier. That makes the post a report of a possible product under development, rather than confirmation of a plan customers can buy. The distinction is consequential: a name seen in development can indicate a test or an unreleased concept, and does not by itself show that a product has been approved for launch.

TestingCatalog ties the rumor to long-running tasks, a category that could cover work requiring ChatGPT to take actions over time rather than answer a single prompt. The post gives no further description of what those tasks would involve. It does not say whether a Pro Max subscription would add capabilities, raise usage limits, or package existing tools differently. Those are materially different propositions, and the reported name alone cannot settle which one OpenAI is considering.

The timing gives the rumor a near-term reference point. OpenAI's official DevDay 2026 announcement schedules the developer event for Tuesday, September 29th, in San Francisco, five days after TestingCatalog's post. TestingCatalog says more could be heard there, but that is its expectation, not a commitment from OpenAI. The official event announcement does not name a Pro Max plan.

A new top-tier subscription, if OpenAI ships one, would give the company a way to distinguish customers who want longer or more intensive AI work from customers served by its existing plans. That could mean selling greater usage, a new workflow, or both. The business logic is straightforward, but the product question is still open: a more expensive label would matter to customers only if it came with a defined capability or a measurable increase in access. No price or usage allowance has been established in the report.

OpenAI's current pricing page describes Pro as a plan for research and coding and advertises increased usage and maximum access to several features. A Pro Max tier would therefore sit above an already premium offering if the name reflects a higher subscription level. That is an inference from the label, not confirmation of how the company intends to position it. The word "Max" could also describe a working name that changes before any release.

For now, the concrete news is limited to TestingCatalog's claim that OpenAI is exploring a plan associated with long-running tasks. OpenAI's public pricing page has not added that tier, and its DevDay announcement has not promised it. Until the company describes the offer or makes it available, Pro Max remains a reported development, not a confirmed product launch.