Opply raises $7.5M to automate the work behind CPG brands
Founders Helen Murphy and Martin Postel pair her consumer-goods experience with his AI and manufacturing research as Opply expands in the US.
By RuntimeWire Staff · Published
Primary source: PR Newswire
Why it matters
Opply is selling AI that acts on purchasing and supply-chain workflows, putting its bet on execution and supplier relationships rather than analysis alone. Its growth claims are company-reported and lack revenue bases.
Opply has raised $7.5 million to expand its AI-powered operations platform for consumer packaged goods brands, betting that software can take on the purchasing and supply-chain work that often consumes a small brand's time and cash. The round, announced on October 21st, was led by Chalfen Ventures, with Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together participating, according to Opply's announcement.…
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