Othello parent Cicero discloses $6.85 million round from 35 investors

Jared Zelman's New York startup moved from AI celebrity avatars to live sales-call guidance, while its valuation and investor list remain private.

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Primary source: SEC

Why it matters

Othello is using a broad 35-investor round to fund AI that acts inside revenue-generating conversations, following Zelman's pivot from celebrity avatars to enterprise sales software.

Illustration of Cicero, Othello's parent, redirecting funds from an AI avatar product to live sales-call guidance, shown with $6.85M and 35 investors.

Cicero, Inc., the legal entity behind AI sales-coaching platform Othello, disclosed a $6.85 million equity round from 35 investors in a Form D filed with the Securities and Exchange Commission on August 3rd. The filing identifies Jared Zelman as Cicero's chief executive, executive officer and director.…

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