Othello raises $8M to put AI coaching inside live sales calls

Jared Zelman's startup says its models respond in under 500 milliseconds and counts Microsoft, Capital One and Lyft among its customers.

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Primary source: X

Why it matters

Othello is betting that sales AI can earn a place in the live conversation, where advice has to arrive quickly enough to be useful. Its customer and performance figures remain company-reported, and the competitive field already includes vendors offering real-time coaching.

A sales representative speaks through a headset on a busy sales floor beneath an Othello sign.

Othello raised an $8 million seed round on October 14th to develop AI models that coach sales representatives during live calls, turning a sales problem co-founder Jared Zelman encountered at an earlier startup into a product he is now selling to enterprise teams. The round was announced by Zelman on X and reported by Business Insider.

https://x.com/jaredzel/status/2110401295656030640…

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