Othello raises $8M to coach sales reps while buyers are still on the line
Jared Zelman says struggling to sell Cicero to enterprise customers gave him the idea; A16z Speedrun and Owl Capital led the seed round.
By Ryan Merket · Published
Primary source: Business Insider
Why it matters
Othello is applying AI inside live sales conversations, where a prompt has to arrive quickly and hold a rep's attention. The company reports customer gains, but the disclosed cohort details do not show how broadly they apply.
Othello, the sales AI startup co-founded by Jared Zelman, disclosed an $8 million seed round on October 14th, betting that AI can help salespeople in the moment a deal is being made: the live call.…