Oura agrees to buy Counsel Health for $625M to expand care

Dr. Muthu Alagappan's Counsel Health raised $36M before Oura agreed to buy it for $625M in cash in a deal expected to close this year, weeks after the ring maker delayed its IPO.

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Primary source: Reuters

Why it matters

Oura plans to use cash after a $900M raise and a record $1.75B revenue year to buy the clinical layer its ring lacks, adding access to care that includes prescriptions and referrals if the deal closes. Counsel is expected to continue to serve enterprise partners after closing. For founder Muthu Alagappan, a Stanford-trained physician who raised $36M, the planned $625M sale tests whether physician-supervised AI care is worth more inside a consumer health platform than as a standalone startup.

AI-generated illustration of a clinician holding a tablet and gesturing toward a seated patient in an office.

Oura said on November 10th it has agreed to acquire Counsel Health for $625 million in cash, a deal expected to bring Dr. Muthu Alagappan and his physician-led AI primary care team inside the smart ring company after closing.…

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