Bloomberg says Phia founders pushed affiliate features that could claim unearned sales credit
Bloomberg says Phia founders Phoebe Gates and Sophia Kianni pushed affiliate-attribution features that could claim credit for sales Phia did not drive, extending July reporting on the software.
By Ryan Merket · Published
Primary source: Bloomberg Technology
Why it matters
Phia asks merchants and investors to trust that it drives incremental purchases. Bloomberg's report of alleged founder involvement, combined with transaction and commission totals that remain unquantified, puts the measurement behind Phia's affiliate revenue and sales claims under scrutiny.
Bloomberg reported on August 11th that internal Slack messages and people familiar with the matter showed Phia co-founders Phoebe Gates and Sophia Kianni pushed for features that took affiliate credit for sales Phia did not drive. The report newly places the disputed product direction with the founders of the fashion-shopping startup.…
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