Ref founder Matt Dailey publishes a seven-step guide to avoiding AI design slop

Matt Dailey's method front-loads constraints and review before generated UI reaches Ref's production code.

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Primary source: Ref

Why it matters

AI coding tools make the first plausible interface dangerously cheap. Dailey's method turns design into a reviewed planning problem, reinforcing Ref's larger bet that teams must settle key decisions before agents generate the code.

A structured geometric poster showing four distinct design options, a sequence of numbered steps, and a prominent 'X' symbol indicating removal.

Matt Dailey (@reactiverobot), founder and CEO of Ref, has laid out a seven-part workflow for using AI to design software without accepting the generic interfaces agents produce by default.…

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