REO Trucks draws 12,173 reservations for a $21,500 pickup without a prototype
Founder Zach De Bernardi is using demand for a simple gas truck to recruit the suppliers, engineers and capital needed to build it.
By Ryan Merket · Published
Primary source: REO Trucks
Why it matters
De Bernardi has shown measurable demand for a basic gasoline truck. The next test is whether 12,173 refundable reservations can attract the automotive talent, suppliers and capital REO has not disclosed.
REO Trucks founder Zach De Bernardi has collected 12,173 refundable reservations for the Runabout, a gasoline-powered compact pickup targeted to start at $21,500, even though REO has yet to build a prototype or disclose a factory, engine supplier or institutional investor.…
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.