Salesforce agrees to acquire Cresta for a reported $2.7B to add voice agents to Service Cloud
Salesforce did not disclose terms for Cresta, founded at Stanford in 2017 and reporting $100M ARR in 2026. The Information pegged the price at $2.7B.
By Ryan Merket · Published
Primary source: Salesforce
Why it matters
Cresta gives Salesforce a voice agent and conversation intelligence layer with enterprise deployments at Marriott, Comcast and Alaska Airlines, extending Agentforce into live calls. At a reported $2.7B against Cresta's company-reported $100M ARR, the deal is also a pricing marker for contact center AI startups that reached enterprise scale.
Salesforce said on November 2nd, 2026, that it had signed a definitive agreement to acquire Cresta, a voice-first customer experience platform, for an undisclosed price. The Information reported the price as $2.7 billion. Salesforce's announcement gave no purchase price or deal structure.…
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.