Scoop: ChampionHQ discloses $4.8M sold toward a planned $6M offering

Why it matters

ChampionHQ has reported selling 80% of a planned $6 million offering as its founders compete for enterprise spending in a crowded customer-advocacy software category.

ChampionHQ, founded by CEO Jeffrey Reekers (@JeffReekers), COO Gianna Scorsone (@SpecialAgentGi) and CTO Courtney Crispin (@CoCrispin86), filed a Form D on August 11, 2026, reporting $4,801,127 sold toward a planned $5,999,998 securities offering.

The Indianapolis software company is trying to move customer advocacy from a marketing task into the revenue software budget. ChampionHQ calls that category "Customer Revenue Orchestration," software that identifies influential customers, matches them to sales or retention opportunities and attributes the resulting revenue.

The filing does not identify the offering's investors, lead investor, valuation or closing date. It also does not establish when the reported securities were sold. About 80% of the offering had been sold by the filing date, leaving $1,198,871 remaining.

Form D is a notice filing rather than an SEC audit. The agency's Form D instructions say the SEC has not necessarily reviewed the information for accuracy or completeness. The instructions distinguish the filing date from the date of first sale, which they define as the date when the first investor becomes irrevocably contractually committed.

A founding group built around sales and engineering

The financing backs a trio whose careers cover product development and enterprise sales.

Reekers spent roughly six years as chief marketing officer at Aircall before starting ChampionHQ. In Aircall's account of its expansion, its founders described Reekers as a de facto "fifth American co-founder" who helped reset the company's US operation and establish a more disciplined approach to growth.

Scorsone also came from Aircall, where she ran North American operations after serving as chief operating officer at staffing and consulting business Mondo. Crispin was previously a vice president of software engineering at Salesforce. The founders brought that operating mix into High Alpha's venture studio, which launched ChampionHQ in June 2023.

The idea grew from a problem Reekers encountered at a previous company. In ChampionHQ's account, Reekers said a survey conducted at deal close found that 30% to 40% of new business came from word of mouth and referrals. Paid advertising still received the larger budget because its results were easier to attribute.

ChampionHQ is designed to close that measurement gap. Its platform scores contacts using information from across a customer's software stack, ranks potential advocates based on deal context and relationship strength, and tracks customer-sourced pipeline, expansion influence and net revenue retention contribution.

Reekers has sharpened the premise as generative AI produces larger volumes of vendor content. In a ChampionHQ essay, he called human customer validation a "CAPTCHA for the AI age" and wrote: "Your customers are your core source for your next customers."

The hard part is proving that customer trust can be captured as repeatable revenue data without exhausting the customers being asked to provide references, referrals and public endorsements.

The offering is larger than ChampionHQ's seed

ChampionHQ previously announced a $3.3 million seed round on September 3, 2024, led by Flyover Capital with High Alpha, Bread & Butter Ventures and Stage 2 Capital participating.

At the time, Reekers told the Indianapolis Business Journal that ChampionHQ had raised $5.3 million in total and employed nine people. The report said ChampionHQ was concentrating on enterprises with at least 1,000 employees and planned to spend the seed primarily on product development, product improvements and marketing.

If the 2026 offering is entirely separate from that previously reported $5.3 million, the two figures would put ChampionHQ's reported securities sales and prior funding at approximately $10.1 million since its 2023 launch. The Form D does not reconcile the offering with the earlier financings, so that total remains conditional.

ChampionHQ's company page displays Flyover Capital, High Alpha, Bread & Butter Ventures and Stage 2 Capital as investors. It does not establish whether any of them participated in the 2026 offering. The participants, valuation and other financing terms remain undisclosed.

Customer advocacy draws more software vendors

ChampionHQ is raising in a market where several vendors are trying to connect customer relationships to measurable sales outcomes. Deeto, another customer-voice software company, announced a $12.5 million Series A in July 2025 to expand its platform.

ChampionHQ combines advocate identification with revenue attribution across references, referrals, retention and expansion. The company has also widened the data its software can use. A Gainsight Customer Communities integration feeds community activity into customer profiles, while ChampionHQ's Interaction Management product traces advocacy work to the individuals involved and the revenue they influenced.

In a Gainsight case study, ChampionHQ reports that the customer cut reference-matching time by 78%, reduced scheduling time by 75% and influenced $383,000 in annual recurring revenue during its first full quarter using the platform. A separate Zylo case study reports a fivefold increase in qualified-sales-opportunity conversion against Zylo's baseline and a 10% increase in monthly deals accepted into its pipeline. These are company-published customer results and have not been independently audited.

The filing establishes how much ChampionHQ reported selling as of August 11. It does not disclose the company's revenue, customer count, valuation, current growth rate or the investors behind the offering. Those unresolved figures will shape whether Reekers, Scorsone and Crispin can turn customer advocacy into a durable enterprise software category.