Slingshot raises $27M to make small insurance policies work at checkout
Founder Ethan Genteman is building software to connect checkout offers with insurers, with Rally Ventures and Skyward Group co-leading the seed round.
By RuntimeWire Staff · Published
Primary source: Crunchbase News
Why it matters
Slingshot is raising capital around a specific constraint in embedded insurance: small premiums leave little room for manual administration. Its first program will test whether software can lower those costs, while a proposed insurer acquisition would move the company from enabling policies to potentially backing them.

Minneapolis-based Slingshot Insurance is emerging from stealth with a $27 million seed round to build software for insurance policies sold alongside other purchases. Crunchbase News reported that Rally Ventures and Skyward Group co-led the financing, with Rally also acting as a…
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