Souk raises $1.6M to turn dormant B2B partnerships into sales

Souk's Leo Crowe, Sofia Hamilton Sambrano and Ayooluwa Alfonso are building Coco, an AI agent designed to reactivate dormant business partnerships and connect them to sales. Sure Valley Ventures led the pre-seed round, with Antler and Fuel Ventures participating.

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Primary source: Tech.eu

Why it matters

Souk is betting that AI agents can revive dormant B2B partner relationships and connect the resulting activity to attributable sales, giving revenue teams another option beyond continually recruiting new partners.

Founders Leo Crowe, Sofia Hamilton Sambrano, and Ayooluwa Alfonso discuss their new automated partner platform while interacting with a digital display in a modern office.

Tech.eu reported on September 3rd that Souk, the B2B partner-management startup founded by Leo Crowe, Sofia Hamilton Sambrano and Ayooluwa Alfonso, had raised $1.6M in pre-seed funding.…

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