Tidal drops its cut of music and merch sales to 0%
US artists keep the sale price after processing fees, while Square handles payments and Tidal's merch stores remain in beta.
By Ryan Merket · Published · Updated
Primary source: TIDAL on X
Why it matters
Tidal is subsidizing artist commerce to attract independent releases, while parent company Block keeps Square at the center of every new transaction.
Tidal said in a post on X on August 31st that it has stopped taking a platform fee from music and merchandise sold directly to fans, cutting its share from 10% to 0% as it tries to build a commerce business around independent artists.
https://x.com/TIDAL/status/2094455872873476451
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