Trax founders test Swish's basketball sensor in a six-month NBA pilot
The co-founders are testing fixed court hardware through NBA Launchpad, where a broader league partnership depends on the pilot results.
By Ryan Merket · Published
Primary source: CTech
Why it matters
Bar-El is testing whether Trax's computer-vision playbook can move from enterprise retail into youth sports, where hardware installations and player usage fees create a tougher distribution problem.
Joel Bar-El and Dror Feldheim, the founders who turned store-shelf images into structured retail data at Trax, are applying the same playbook to basketball with Swish Basket, whose first major proving ground is a six-month NBA research and development pilot.…
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.