U-wifi launches $55 5G internet with ads that could erase the bill
U-wifi CEO and co-founder Donald Workman is betting that self-installation, T-Mobile connectivity and voluntary ad viewing can make home internet cheaper to buy and keep.
By Ryan Merket · Published
Primary source: PR Newswire
Why it matters
U-wifi is testing whether ad credits can make fixed-wireless internet cheaper without changing the underlying $55 plan. Customers will need a clear view of likely credits and the networks available at their address to judge the value of both FreeU and ProtectU.
U-wifi CEO and co-founder Donald Workman launched U-wifi's nationwide home and business 5G internet service on October 13th, pairing a $55 monthly home plan with an ad-credit program that U-wifi says can reduce a customer's bill to zero. The launch puts Workman's affordability pitch on the hook for a practical test: whether watching ads can meaningfully lower a recurring internet bill, and whether the service works reliably where customers need it.…