Veritas adapts its anti-counterfeit chip for jewelry, trophies and perfume
Veritas founder Luci Holland's second-generation chip works on metal and through glass, with ATHLOS set to put it in 18 championship crowns.
By RuntimeWire Staff · Published
Primary source: TechCrunch
Why it matters
Veritas is testing whether product authentication can become embedded infrastructure for luxury goods, with a founder-led hardware approach that now reaches beyond garments to metal and glass objects.
Veritas is adapting its embedded authentication chip for jewelry, trophies and glass fragrance bottles, extending founder Luci Holland's effort to make a product's identity harder to separate from the product itself. TechCrunch reported that the second-generation chip works on metal and can be scanned through glass, extending the materials its earlier version could serve.…