We turned Claude Code's spinner into a live newsfeed and an open ad market

Credit to Kickbacks for proving the wait-state is inventory. RuntimeWire's bet is that it should be useful before it is monetized.

By · Published

Primary source: RuntimeWire

Why it matters

AI agents are creating new wait states inside developer tools. RuntimeWire is betting those seconds are better used for timely technical news than empty spinner text, while still giving developers a share of disclosed ad revenue.

We turned Claude Code's spinner into a live newsfeed and an open ad market — Credit to Kickbacks for proving the wait-state is inventory. RuntimeWire's bet is that it should be useful before it is monetized.

Every Claude Code user knows the moment.

You fire off a prompt, the agent starts thinking, and the interface begins its tiny ritual: Simmering..., Discombobulating..., some other whimsical gerund, then another few seconds of waiting while a real chunk of your day quietly disappears into the spinner.

That line is usually treated as decoration. We think it is distribution.…

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Reader comments

Conversation for this story loads after sign-in.