Wonderful raises $550M for an AI strategy built around hiring humans

Bar Winkler and Roey Lalazar's Wonderful is valued at $5B and says it has 650 employees while operating in more than 35 markets.

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Primary source: The Wall Street Journal

Why it matters

Wonderful's $5B valuation rests on a founder-led bet that enterprise AI will be won through local engineering and integration, even if that produces a far heavier cost base than conventional SaaS.

A diverse team of professionals collaborates around a futuristic interactive table displaying abstract data, in a modern office overlooking a city skyline at sunset.

Bar Winkler and Roey Lalazar raised $550 million for Wonderful on September 2nd, giving their enterprise AI operation a $5 billion valuation and fresh capital to expand a deployment model built around putting engineers inside customer organizations.…

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