X ends creator revenue sharing, requires all creators to apply for 'Original' rewards

Revenue Sharing members will stop earning under the existing program on September 7th, with no automatic transfer to the replacement and new applicants already shut out.

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Primary source: X

Why it matters

X can supply live programming without paying production costs upfront, but creators will stay only if Live Studio delivers stable broadcasts and predictable payouts.

Silhouette of a content creator streaming on X, representing the end of X's revenue sharing and the move to applying for Original rewards.

X is ending its existing creator Revenue Sharing program, cutting off new applicants and requiring every creator who wants to keep earning to apply for a replacement focused on original content.

In an August 7th announcement, the platform said current Revenue Sharing members will continue earning only through September 7th, 2026. They are scheduled to receive standard payouts on August 14th and August 28th, followed by a final payment around September 11th for earnings accrued through the cutoff.…

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