Divine 计划于 8 月 20 日公开发布，Taco Bell 为首个品牌合作伙伴

Why it matters

Divine is testing whether an open social app can turn portable identities, human-made video and brand participation into a viable business without relying on conventional feed advertising.

Evan Henshaw-Plath (@rabble) and Liz Sweigart plan to open their six-second video app, Divine, to everyone on August 20, according to Divine's August 18 announcement. Divine also named Taco Bell as its first brand collaborator.

这一配对为 Henshaw-Plath（以 Rabble 为名）提供了一个早期检验，看看品牌如何融入一个旨在避免传统信息流广告的服务。Divine 表示它禁止 AI 生成的帖子，让用户选择自己的信息流策展方式，并运行在 Nostr 协议上——一个旨在保持身份和受众可移植性的开放协议。Taco Bell 则获得了一个用于其最新网络怀旧营销的频道。

根据Divine 在 8月18日 的公告，Taco Bell 粉丝可以输入代码 TACO-BELL 获得早期访问权限，之后 Divine 计划在周四移除邀请限制。该新闻稿未披露该合作的价值、持续时间、付款结构、范围或成功衡量指标。

Divine 表示希望品牌以创意方式贡献，而不是用传统广告打断社区。Divine 尚未解释这一原则将如何转化为收入或未来品牌活动的规则。

Rabble takes another run at open social media

Henshaw-Plath was the first employee and lead engineer at Odeo, the podcasting startup where Twitter was created. He worked on Twitter's early engineering before leading decentralized social projects.

Henshaw-Plath 曾是 Odeo 的第一位员工兼首席工程师——Twitter 就是在那家播客创业公司诞生的。他在 Twitter 的早期工程工作之后，转而领导去中心化社交项目。

Henshaw-Plath has worked on decentralized social projects including Planetary and Nos. His work has repeatedly returned to the question of who controls a social network's accounts, distribution and business model.

Henshaw-Plath 曾参与包括 Planetary 和 Nos 在内的去中心化社交项目。他的工作反复回到一个问题：谁掌控社交网络的账号、分发渠道和商业模式。

In a 2020 interview with the Initiative for Digital Public Infrastructure, Henshaw-Plath said early Twitter allowed nonemployees and former employees to contribute code. He said Twitter later adopted advertising and "had to get rid of some of its openness."

在与 Initiative for Digital Public Infrastructure 于 2020 年的一次访谈中，Henshaw-Plath 表示早期的 Twitter 允许非员工和前员工贡献代码。他说 Twitter 后来采用了广告，并“不得不放弃掉它的一些开放性”。

Divine applies that experience to a deliberately narrow format. Henshaw-Plath began exploring a Vine-style service after listening to a podcast about the original app and discussing its creative culture on his Revolution.Social podcast. The resulting product preserves the six-second constraint while replacing a centralized account system with Nostr identities and distributed relays.

Divine 将那段经验应用于一种刻意狭窄的格式。Henshaw-Plath 在听了关于原始应用的播客并在他的 Revolution.Social 播客上讨论其创意文化后，开始探索一种类似 Vine 的服务。最终产品在保留六秒限制的同时，用 Nostr 身份和分布式中继取代了集中式账号系统。

Divine's account of its origins says the goal is to prevent another corporation from erasing a creative archive or trapping a creator's audience inside one service. Users cryptographically sign posts, and an identity can work across other Nostr applications. Divine also says users can select among feed algorithms instead of accepting one engagement-optimized ranking system.

Divine 关于其起源的描述 表示，目标是防止另一家企业抹去创意档案或将创作者的受众困在单一服务内。用户对帖子进行加密签名，身份可在其他 Nostr 应用间通用。Divine 还表示，用户可以在多种信息流算法中进行选择，而不是被迫接受单一的以互动量优化的排序系统。

Henshaw-Plath's thesis rests on constraints as a source of creativity. "People are making loops fueled by an original idea and their desire to share with others," he said in the August 18 release.

Henshaw-Plath 的论点建立在将约束视为创意源泉上。“人们在制作循环视频，灵感来自一个原始想法以及他们与他人分享的欲望，”他在8月18日 的新闻稿中说道。

An open launch after an invite-gated debut

Divine has been downloadable since April 29, when it reached Apple's App Store, Google Play and the Nostr-focused Zapstore. That release still required invitation codes. The August 18 release says Divine plans to remove the access gate on August 20; Taco Bell's code provides early entry before then.

自 4月29日 起，Divine 已可下载，上架了 Apple 的 App Store、Google Play 和 面向 Nostr 的 Zapstore。该发布仍然需要邀请码。8月18日 的新闻稿 说 Divine 计划在 8月20日 移除访问门槛；Taco Bell 的代码可在此之前提供早期进入。

The app includes stop-motion tools, an "Inspired By" feature for responding to other creators, tipping and separate experiences called Divine Kids and Divine Greenlight. TechCrunch reported that Divine accepts videos recorded inside the app or verified through the C2PA content-provenance standard as part of its restriction on AI-generated uploads, and that the app was available as a free download.

该应用包括定格动画工具、用于回应其他创作者的 “Inspired By” 功能、打赏以及名为 Divine Kids and Divine Greenlight 的独立体验。TechCrunch 报道，作为限制 AI 生成上传的一部分，Divine 接受在应用内录制的视频或通过 C2PA 内容溯源标准验证的视频，并且该应用可免费下载安装。

Co-founder Liz Sweigart brings the trust-and-safety side of that design. Sweigart studied teen autonomy, privacy and online safety as a postdoctoral fellow in computer science at Vanderbilt University after a career that included serving as a PwC partner and co-founding Safe Kids AI. "We've focused on making Divine more creative, collaborative, and human by giving people more ways to make, respond, and participate vs. only consuming what an algorithm puts in front of them," Sweigart said in the August 18 release.

联合创始人 Liz Sweigart 负责该设计中的信任与安全部分。Sweigart 在担任 PwC 合伙人并共同创办 Safe Kids AI 等职业经历之后，曾在 Vanderbilt University 的计算机科学领域担任博士后研究员，研究青少年自主性、隐私和在线安全。“我们专注于通过赋予人们更多制作、回应和参与的方式来让 Divine 更具创造性、协作性和人性化，而不是仅仅让人们消费算法推送的内容，”Sweigart 在8月18日 的新闻稿中表示。

Open infrastructure creates its own moderation tradeoffs. Divine can remove material from the experience it operates, while copies distributed through independent Nostr relays may remain available elsewhere. Portability protects creators from a platform owner; it can also limit that owner's ability to make content disappear across the network.

开放基础设施带来自身的审查权衡。Divine 可以从其运营的体验中移除内容，而通过独立 Nostr 中继分发的副本可能在其他地方仍然可用。可移植性保护了创作者免受平台所有者的限制；但它也可能限制平台所有者在整个网络上让内容消失的能力。

Taco Bell tests the anti-ad sales pitch

Taco Bell's role is tied to its Decades #TBTB campaign, which brings four products associated with its 2016 menu back nationwide on August 20 for a limited time.

Taco Bell 的角色与其 Decades #TBTB campaign 有关，该活动将在 8月20日 全国范围内限时回归其与 2016 年菜单相关的四款产品。

The timing is tidy: Vine culture and the returning menu items both trade on memories of the mid-2010s internet.

时机恰到好处：Vine 文化与回归的菜单项都在利用对 2010 年代中期互联网的记忆。

The Taco Bell activation gives Divine a manageable first case because the campaign fits its six-second nostalgia. It does not establish how Divine will handle brands whose products lack that cultural overlap, how much brand material users will tolerate or how either party will judge the campaign. No public terms answer those questions.

Taco Bell 的这次行动为 Divine 提供了一个可控的首个案例，因为该活动契合其六秒怀旧短视频的定位。但这并未说明 Divine 将如何处理那些与其文化重叠性较低的品牌、用户会容忍多少品牌内容，或双方将如何评判该活动。公开条款中没有回答这些问题。

Divine's FAQ says initial funding came through a grant from And Other Stuff, an open-technology organization backed by Jack Dorsey. The FAQ says the grant was not an investment and that Dorsey holds no equity or ownership in Divine. The grant size, total funding and any other backers have not been disclosed.

Divine 的 FAQ 表示，初始资金来自由 Jack Dorsey 支持的开放技术组织 And Other Stuff 提供的一笔赠款。FAQ 表示该赠款并非投资，Dorsey 在 Divine 中不持有任何股权或所有权。赠款金额、总融资额以及其他任何支持者尚未披露。

TechCrunch reported at the April app-store release that Divine was structured as a public benefit corporation and had no revenue model. Creator tipping provides a direct-payment feature, and Divine's explanation of its Nostr architecture points to Bitcoin-based micropayments. The Taco Bell arrangement adds a possible brand-funded path, though the release does not say who pays whom or what Taco Bell receives beyond early-access participation.

TechCrunch 在 4 月的应用商店发布报道 指出 Divine 被设为一家公共利益公司（public benefit corporation），且没有收入模式。创作者打赏提供了一种直接支付功能，Divine 对其 Nostr 架构的解释 指向基于 Bitcoin 的微支付。Taco Bell 的安排增加了一条可能由品牌资助的路径，尽管新闻稿并未说明谁付钱给谁，或除了早期参与外 Taco Bell 获得了什么。

Divine's FAQ separately lists approximately 170,000 archived videos and approximately 62,000 creator accounts; it says access to archived Vine accounts is not currently available while Divine develops a recovery system. TechCrunch cited roughly 500,000 videos from nearly 100,000 original creators in April. Divine's August release separately claims more than 2.5 million Vine classics. The sources use different labels and totals, and Divine has not publicly reconciled them.

Divine 的 FAQ 另列约 170,000 条存档视频和约 62,000 个创作者账户；它表示在 Divine 开发恢复系统期间，目前无法访问存档的 Vine 账户。TechCrunch 在 4 月援引 约有来自接近 100,000 名原始创作者的 500,000 条视频。Divine 在 8 月的发布则另外声称拥有超过 250 万条 Vine 经典视频。各方使用了不同的标签和总数，Divine 尚未公开调和这些差异。

Other basic operating figures remain unavailable. Divine has not disclosed users, retention, revenue, annual recurring revenue, headcount or growth. That leaves investors and prospective partners without the figures needed to judge whether the archive is converting nostalgia into sustained use.

其他基本运营数据仍然不可得。Divine 未披露用户数、留存、收入、年经常性收入、员工人数或增长情况。这使得投资者和潜在合作伙伴无法获得判断该档案是否将怀旧转化为持续使用所需的数据。

Divine 进入了一个拥挤的市场，为以推荐为主的短视频推送提供替代方案。Nostr 为它提供了不同的技术基础，有别于 Skylight Social（运行在 AT Protocol 上）。Neptune 允许创作者隐藏点赞数和粉丝总数，而私密社交网络 Yope 在七月筹集了 $12.3 million，使其报告的总融资达到 $20 million。Divine 的六秒时长限制、恢复的存档、针对 AI 的限制以及可携带的 Nostr 身份赋予它独特的产品定位，尽管这些本身都没有提供商业模式。

这种反 AI 的立场也出现在合成媒体在更大平台上变得司空见惯之时。Associated Press 报道称，TikTok 已对至少 13 亿个 AI 生成的短片进行了标注。Divine 认为，溯源检查和人工创作内容规则可以吸引那些厌倦筛选此类内容的创作者和观众。

更大的考验将在怀旧活动结束后开始。Henshaw-Plath 多年主张开放协议可以赋予人们持久的身份并更好地控制分发。Divine 计划的公开推广和品牌实验将检验这些原则是否能支撑日常使用并产生足够的收入以维持服务运行。